| THE DIGITAL SOLUTION
| PROJECT OVERVIEW
THE STARTUP
Bacu is a Colombian FoodTech startup and retailer that operates 10 restaurants across Bogota, blending culinary experiences with software innovation.
Bacu is a Colombian FoodTech startup and retailer that operates 10 restaurants across Bogota, blending culinary experiences with software innovation.
VISION
As part of Bacu's product team, we focused on enhancing user experience and improving operational efficiency with a particular focus on creating seamless and engaging customer experiences.
As part of Bacu's product team, we focused on enhancing user experience and improving operational efficiency with a particular focus on creating seamless and engaging customer experiences.
KEY ACHIEVEMENTS
- Design: I re-designed Bacu's Pick-Up experience to ensure it aligned with user needs and business objectives of reaching a new target market.
- Testing: I led and conducted usability testing to validate and iterate on the new designs.
- Collaboration: Working on an Agile methodology, I led cross-functional teams to ensure a cohesive design process and successful product implementation.
- Design: I re-designed Bacu's Pick-Up experience to ensure it aligned with user needs and business objectives of reaching a new target market.
- Testing: I led and conducted usability testing to validate and iterate on the new designs.
- Collaboration: Working on an Agile methodology, I led cross-functional teams to ensure a cohesive design process and successful product implementation.
IMPACT
The project resulted in a 30% increase in user adoption of Bacu’s digital ordering platform. Our online CX was also enhanced, positioning Bacu as a leader in tech-integrated food innovation in Bogota. Check out the launched product here.
The project resulted in a 30% increase in user adoption of Bacu’s digital ordering platform. Our online CX was also enhanced, positioning Bacu as a leader in tech-integrated food innovation in Bogota. Check out the launched product here.
| THE DESIGN PROCESS
01.
CONCEPT AND DESIGN
We envisioned Bacu’s Pick-Up functionality as the ultimate tool for busy individuals seeking nutritious meals with maximum convenience. The digital experience was designed to enable users to:
- Select a menu, pay, and pick up their order in under 20 minutes.
- Schedule orders for a convenient time that suited their busy schedules.
We envisioned Bacu’s Pick-Up functionality as the ultimate tool for busy individuals seeking nutritious meals with maximum convenience. The digital experience was designed to enable users to:
- Select a menu, pay, and pick up their order in under 20 minutes.
- Schedule orders for a convenient time that suited their busy schedules.
I led the design process and collaborated with developers to create a seamless menu navigation, intuitive ordering, and clear confirmation processes.
Flow chart for the digital product's interaction with Bacu's ecosystem
02.
PROTOTYPE TESTING
To validate and iterate on our product, we pre-launched a prototype and conducted tests with several real-life scenarios. These tests helped us identify improvements not only for the actual product design, but also operative and logistical considerations that needed to be addressed before the official launch.
To validate and iterate on our product, we pre-launched a prototype and conducted tests with several real-life scenarios. These tests helped us identify improvements not only for the actual product design, but also operative and logistical considerations that needed to be addressed before the official launch.
Our Journey Map allowed us to identify and plan for product improvements,
which were prioritized according to their impact and difficulty.
03.
ITERATION & LAUNCH:
After iterating on our findings, we launched the product to the market. Along with a well-thought marketing campaign, it became an instant success, reaching maximum capacity in the first week. We continued collecting information and identifying new opportunities to enhance the user experience further, both in the digital product as well as on the on-site service.
After iterating on our findings, we launched the product to the market. Along with a well-thought marketing campaign, it became an instant success, reaching maximum capacity in the first week. We continued collecting information and identifying new opportunities to enhance the user experience further, both in the digital product as well as on the on-site service.
I uncovered 7 post-launch insights that led us to new opportunities for both the online and offline experience.
04.
NEW FUNCTIONALITIES & FEATURES
After out initial product success, we developed new functionalities and experiences. These updates aimed to digitize the dining experience fully, aligning with Bacu’s long-term strategy to expand its technological footprint and cater to evolving customer expectations.
As of 2025, these products are up and running in https://pedidos.bacu.co/
After out initial product success, we developed new functionalities and experiences. These updates aimed to digitize the dining experience fully, aligning with Bacu’s long-term strategy to expand its technological footprint and cater to evolving customer expectations.
As of 2025, these products are up and running in https://pedidos.bacu.co/
New functionalities for our Bacu platform.
| THE TEAM
