| PROJECT OVERVIEW
CLIENT
Quimica Suiza is a logistics and distribution leader specializing in pharmaceuticals and consumer goods. As part of the InRetail Corp conglomerate, it operates in Peru, Ecuador, and Bolivia, serving diverse regional markets.
Quimica Suiza is a logistics and distribution leader specializing in pharmaceuticals and consumer goods. As part of the InRetail Corp conglomerate, it operates in Peru, Ecuador, and Bolivia, serving diverse regional markets.
PROJECT
The company launched a project to increase its market share in a specific segment in Peru. Over five months, the research aimed to identify growth opportunities and guide the development of products and services tailored to evolving market needs.
The company launched a project to increase its market share in a specific segment in Peru. Over five months, the research aimed to identify growth opportunities and guide the development of products and services tailored to evolving market needs.
KEY ACHIEVEMENTS
- Project direction: Led the project, managing stakeholders and ensuring alignment with company goals.
- Research expertise: Directed research, conducting in-depth analysis to uncover key segment insights.
- Communication: Presented insights to high-level stakeholders, including the CEO and key decision-makers.
- Project direction: Led the project, managing stakeholders and ensuring alignment with company goals.
- Research expertise: Directed research, conducting in-depth analysis to uncover key segment insights.
- Communication: Presented insights to high-level stakeholders, including the CEO and key decision-makers.
IMPACT
The project provided actionable insights that helped Quimica Suiza optimize operations and prepare for new product launches. Our work positioned the company to strengthen its market share and stay competitive in a rapidly evolving industry.
The project provided actionable insights that helped Quimica Suiza optimize operations and prepare for new product launches. Our work positioned the company to strengthen its market share and stay competitive in a rapidly evolving industry.
| THE RESEARCH & DESIGN PROCESS
01.
INTERNAL EXPLORATION
We began our research process by delving into the client's point of view in relation to the target segment. Through internal data analysis, interviews, and workshops with key stakeholders, we started delimiting their identified pain points, gaps, and trends in the mentioned segment. These first insights laid the foundation for our approach towards the next steps.
We began our research process by delving into the client's point of view in relation to the target segment. Through internal data analysis, interviews, and workshops with key stakeholders, we started delimiting their identified pain points, gaps, and trends in the mentioned segment. These first insights laid the foundation for our approach towards the next steps.
02.
ON-SITE RESEARCH
To validate and build on what we had obtained from the first step we conducted extensive four-week field research. Through a comprehensive we approach ensured a holistic view for the target segment and highlighted critical areas for improvement in relationship with our Quimica Suiza.
Our research methodology included ethnography, workshops and interviews (with both our target segment and front-line workers), data analysis and an online survey.
To validate and build on what we had obtained from the first step we conducted extensive four-week field research. Through a comprehensive we approach ensured a holistic view for the target segment and highlighted critical areas for improvement in relationship with our Quimica Suiza.
Our research methodology included ethnography, workshops and interviews (with both our target segment and front-line workers), data analysis and an online survey.
03.
DATA ANALYSIS AND SYNTHESIS
After our research stage concluded, we processed, clustered and analyzed our raw data to start identifying trends and making sense of our information. We complemented our new findings with what was obtained from our internal exploration to develop insights and other artifacts that would allow us to make sense of our findings.
Our research deliverables included several insights, user personas, journey maps and archetype maps.
04.
IDENTIFYING & PRIORITIZING OPPORTUNITIES
We structured our insights into a systemic map, connecting target segment challenges with potential solutions. This visual framework highlighted actionable opportunities to ensured research-based alignment.
We structured our insights into a systemic map, connecting target segment challenges with potential solutions. This visual framework highlighted actionable opportunities to ensured research-based alignment.
To focus on the most impactful initiatives, we plotted 40 opportunities on a matrix, where we explored existing improvements vs future innovations and internal processes vs and customer-centric approaches. After evaluating severity, impact, and viability, we selected five high-potential opportunities to guide Quimica Suiza’s efforts in enhancing market share.
| THE TEAM
