| PROJECT OVERVIEW
SOCIAL COMPANY
Juntas is a social enterprise dedicated to addressing the challenges of Comprehensive Sexual Education (CSE) and Health in Peru by empowering young people to make informed decisions and lead healthier lives.
Juntas is a social enterprise dedicated to addressing the challenges of Comprehensive Sexual Education (CSE) and Health in Peru by empowering young people to make informed decisions and lead healthier lives.
PROJECT
Our team embarked on a project to develop a new business model for a new menstrual health platform. The initiative aimed to demonstrate the platform's value to investors while ensuring its solutions remained accessible and impactful for the target audience.
KEY ACHIEVEMENTSOur team embarked on a project to develop a new business model for a new menstrual health platform. The initiative aimed to demonstrate the platform's value to investors while ensuring its solutions remained accessible and impactful for the target audience.
- Leadership: Guided a cross-functional team throughout the project.
- Research & analysis: conducted a thorough investigation with our target segment, uncovering crucial insights for our business proposal.
- Strategy: contributed to building our business model pitch, used for the company's pre-seed round of investment.
PROJECT IMPACT
The project successfully secured Juntas’ pre-seed investment round, enabling the development and expansion of its digital health education platform with the potential to impact 8 million girls in Peru. Juntas also received the Desafío Kunan award, in recognition of its educational initiative through the project.
The project successfully secured Juntas’ pre-seed investment round, enabling the development and expansion of its digital health education platform with the potential to impact 8 million girls in Peru. Juntas also received the Desafío Kunan award, in recognition of its educational initiative through the project.
| DIGITAL PLATFORM
Our digital platform's main functionalities were focused on improving access
to safe menstrual products, information and medicine.
| DESIGN PROCESS
01.
UNDERSTANDING THE LIMITATIONS
We began with an in-depth investigation of how menstruation is experienced among the youth in Peru, combining expert consultations and academic research. We uncovered critical insights into the challenges faced by young individuals, validating the urgent need for accessible and reliable menstrual education, products and resources, shaping the foundation for our project.
We began with an in-depth investigation of how menstruation is experienced among the youth in Peru, combining expert consultations and academic research. We uncovered critical insights into the challenges faced by young individuals, validating the urgent need for accessible and reliable menstrual education, products and resources, shaping the foundation for our project.
We created a Journey Map to visualize the different needs a menstruating person has.
02.
DEFINING THE USER'S ASPIRATIONS
With the context established, we focused on understanding the particular experiences, challenges, and aspirations of our target users. Through interviews, surveys, cultural probes and group interviews, we uncovered their needs, interests and aspirations for their menstrual experience. As a result of this research, we were able to craft user personas and journey maps that helped us guide our product functionalities later on.
With the context established, we focused on understanding the particular experiences, challenges, and aspirations of our target users. Through interviews, surveys, cultural probes and group interviews, we uncovered their needs, interests and aspirations for their menstrual experience. As a result of this research, we were able to craft user personas and journey maps that helped us guide our product functionalities later on.
Our User Personas and Journey Map for them.
03.
DESIGNING THE SOLUTION
Building on our research, we designed Juntas Salud, a digital platform dedicated to empowering Peruvian youth to experience a safer, friendlier and more informed menstruation.
Building on our research, we designed Juntas Salud, a digital platform dedicated to empowering Peruvian youth to experience a safer, friendlier and more informed menstruation.
The platform was designed to address user needs through high-quality, accesible menstrual products; access to expert advice and materials to dismiss myths and promote healthier practices; and a safe space for users to share experiences and receive reliable guidance on menstrual health.
04.
A COMPREHENSIVE APPROACH
Our platform and target audience were supported by other elements of the Juntas ecosystem, in which we developed several product and communications strategies to reach greater markets and increase our imapact.
Our platform and target audience were supported by other elements of the Juntas ecosystem, in which we developed several product and communications strategies to reach greater markets and increase our imapact.
Eventually, all these combined efforts led the company to earn their pre-seed round of investment and continue their mission to address the challenges of Comprehensive Sexual Education (CSE) and Health in Peru.
| THE TEAM
Shoutout to the inspiring, female-only group and their passion for solving one of our country's biggest challenges.