ABOUT THE ORGANISATION
Juntas is a social enterprise dedicated to addressing the challenges of Comprehensive Sexual and Health Education (CSHE) in Peru by empowering young people to make informed decisions and lead healthier lives.
Juntas is a social enterprise dedicated to addressing the challenges of Comprehensive Sexual and Health Education (CSHE) in Peru by empowering young people to make informed decisions and lead healthier lives.
ABOUT THE PROJECT
In August 2021, we embarked on a project to refine Juntas' business model and design a compelling product strategy. The initiative aimed to demonstrate the company’s value to investors while ensuring its solutions remained accessible and impactful for the target audience.
In August 2021, we embarked on a project to refine Juntas' business model and design a compelling product strategy. The initiative aimed to demonstrate the company’s value to investors while ensuring its solutions remained accessible and impactful for the target audience.
MY ROLE AS A PRODUCT DESIGNER
I led a team of 4 designers and business professionals through the project. My contributions included research & analysis, strategic design inputs and the development of a business model.
I led a team of 4 designers and business professionals through the project. My contributions included research & analysis, strategic design inputs and the development of a business model.
PROJECT IMPACT
The project successfully secured Juntas’ pre-seed investment round, enabling the development and expansion of its digital health education platform with the potential to impact 8 million girls in Peru. This platform not only achieved a 57% increase in user satisfaction, validated through iterative research and testing, but laid the groundwork for scalable, impactful solutions across Peru and Latin America. Juntas also received the education prize at Desafío Kunan, in recognition of its educational initiative through the project.
The project successfully secured Juntas’ pre-seed investment round, enabling the development and expansion of its digital health education platform with the potential to impact 8 million girls in Peru. This platform not only achieved a 57% increase in user satisfaction, validated through iterative research and testing, but laid the groundwork for scalable, impactful solutions across Peru and Latin America. Juntas also received the education prize at Desafío Kunan, in recognition of its educational initiative through the project.
THE PROPOSED SOLUTION
THE PROCESS
01.
UNDERSTANDING THE CONTEXT
We began with an in-depth exploration of menstrual health among teenagers in Peru, combining expert consultations and academic research. This process uncovered critical insights into the challenges faced by young individuals:
• 1 in 3 teenagers miss school due to discomfort or lack of proper menstrual management solutions.
• 89% of teenagers adhere to restrictive beliefs, limiting their participation in physical activities, sports, and certain dietary practices during menstruation.
• 59% rely on substandard products, such as cloths, paper towels, or low-quality menstrual pads, posing health and hygiene risks.
• 1 in 3 teenagers miss school due to discomfort or lack of proper menstrual management solutions.
• 89% of teenagers adhere to restrictive beliefs, limiting their participation in physical activities, sports, and certain dietary practices during menstruation.
• 59% rely on substandard products, such as cloths, paper towels, or low-quality menstrual pads, posing health and hygiene risks.
These findings highlighted the urgent need for accessible and reliable menstrual education and resources, shaping the foundation for our project.
We created a Journey Map to visualize our findings regarding the different needs in girls, through adulthood and understand all the areas where Juntas could have an impact.
02.
IDENTIFYING THE USER
With the context established, we focused on understanding the experiences, challenges, and aspirations of our target users. By interviewing over 30 teenagers aged 10-18 from diverse regions, we gained a nuanced understanding of their needs.
This research informed the creation of a Menstrual Journey Map, outlining the stages teenagers experience regarding menstruation (image above). We also identified three core user profiles. which were crucial for constructing our user personas (image below).
We created 6 User Personas (left) for our target user group, and deepened our understanding of their experience on each stage of the menstrual cycle (right).
03.
DEFINING THE SOLUTION
Building on our research, we launched Juntas Salud, an eCommerce platform dedicated to empowering teenagers with high-quality menstrual products and services. The platform was designed to address user needs at every stage of their menstrual journey through features such as:
• Comprehensive Product Range: High-quality menstrual products, including reusable pads and eco-friendly options.
• Educational Resources: Access to expert advice and materials to dispel myths and promote healthy practices.
• Community Support: A safe space for users to share experiences and receive guidance on menstrual health.
• Comprehensive Product Range: High-quality menstrual products, including reusable pads and eco-friendly options.
• Educational Resources: Access to expert advice and materials to dispel myths and promote healthy practices.
• Community Support: A safe space for users to share experiences and receive guidance on menstrual health.
Juntas Salud bridged the gap between education, accessibility, and comfort, empowering users to take control of their menstrual health confidently and comfortably.
Besides our proposal for the digital health platform, we developed several product and communications strategies to reach greater markets and solidify the social cause in the country. Eventually, all these combined efforts led the company to earn their pre-seed round of investment and different awards.