ABOUT THE COMPANY
Bacu is a Colombian tech startup and healthy fast-food chain with a focus on gastronomic retail and software innovation. It operates 10 restaurants across Bogota, blending culinary experiences with technology.
Bacu is a Colombian tech startup and healthy fast-food chain with a focus on gastronomic retail and software innovation. It operates 10 restaurants across Bogota, blending culinary experiences with technology.
ABOUT THE PROJECT
Bacu aimed at enhancing its digital ecosystem to support innovation and continuous growth. The project addressed key challenges in user experience and operational efficiency, laying the groundwork for a more seamless and engaging customer journey.
Bacu aimed at enhancing its digital ecosystem to support innovation and continuous growth. The project addressed key challenges in user experience and operational efficiency, laying the groundwork for a more seamless and engaging customer journey.
ABOUT MY ROLE AS A UX/UI DESIGNER
Working on an Agile environment, I played a pivotal role in delivering this initiative by:
• Designing the product’s interface and overall user experience to ensure it aligned with user needs and business objectives.
• Conducting usability testing to validate designs and identify areas for improvement, iterating based on insights.
• Collaborating with front and back-end developers, marketing, and product managers to ensure a cohesive development process and successful implementation.
Working on an Agile environment, I played a pivotal role in delivering this initiative by:
• Designing the product’s interface and overall user experience to ensure it aligned with user needs and business objectives.
• Conducting usability testing to validate designs and identify areas for improvement, iterating based on insights.
• Collaborating with front and back-end developers, marketing, and product managers to ensure a cohesive development process and successful implementation.
IMPACT:
The project resulted in a 30% increase in user adoption of Bacu’s digital ordering platform, streamlining the customer experience while boosting operational efficiency. By fostering collaboration across teams and applying user-centric design principles, we enhanced platform accessibility and usability, positioning Bacu as a leader in tech-integrated fast food innovation in Bogota.
The project resulted in a 30% increase in user adoption of Bacu’s digital ordering platform, streamlining the customer experience while boosting operational efficiency. By fostering collaboration across teams and applying user-centric design principles, we enhanced platform accessibility and usability, positioning Bacu as a leader in tech-integrated fast food innovation in Bogota.
THE PROPOSED SOLUTION
THE PROCESS
01.
CONCEPT AND DESIGN
We envisioned Bacu’s app as the ultimate tool for busy individuals seeking nutritious meals with maximum convenience. The app experience was designed to enable users to:
• Select a menu, pay, and pick up their order in under 20 minutes.
• Schedule orders for a time that suits their busy schedules.
• Select a menu, pay, and pick up their order in under 20 minutes.
• Schedule orders for a time that suits their busy schedules.
I led the design of the digital experience, focusing on seamless menu navigation, intuitive ordering, and clear confirmation processes. The resulting user interface prioritized functionality and ease of use to align with Bacu’s mission of efficiency and health-conscious dining.
I developed a flow chart for the digital product's interaction with the other points of sale.
02.
TESTING AND LAUNCH
To validate and refine our designs, we conducted on-site service testing across Bacu’s restaurants in Bogotá. These tests provided valuable insights into customer behavior and operational flow, ensuring our digital product complemented the in-restaurant experience.
Additionally, I collaborated with the marketing team to create a comprehensive communication campaign for the Pick-Up functionality, including:
• Social media posts.
• Flyers and promotional materials.
• Custom-designed stickers for takeaway bags.
• Social media posts.
• Flyers and promotional materials.
• Custom-designed stickers for takeaway bags.
This multi-channel approach helped generate excitement and prepared users for the new feature’s launch.
Having a detailed Journey Map for the digital product allowed me to work with the Project Manager & Developers to identify improvements and opportunities, which were considered by impact in the experience and effort requiered.
03.
ITERATION AND EXPANSION
Post-launch, we identified opportunities to enhance the user experience further, both in the digital product as well as on the on-site service:
• Redesigned the menu to be more visual and food-focused, improving engagement and usability.
• Began developing new functionalities, including in-app ordering and payment at the restaurant, along with a cash-back system (shown below).
• These updates aimed to digitize the dining experience fully, aligning with Bacu’s long-term strategy to expand its footprint and cater to evolving customer expectations.
• Redesigned the menu to be more visual and food-focused, improving engagement and usability.
• Began developing new functionalities, including in-app ordering and payment at the restaurant, along with a cash-back system (shown below).
• These updates aimed to digitize the dining experience fully, aligning with Bacu’s long-term strategy to expand its footprint and cater to evolving customer expectations.
I analyzed the first version of our digital product in its environment and identified 7 insights that uncovered new opportunities for both the online and offline experience.
